Kourtney Kardashian left fans scratching their heads after a recent peculiar business promotion.

On Sunday, Kourtney posted an Instagram ad for her vitamin supplement brand, Lemme.

In the snapshots, she struts around in an oversized leopard print jacket, red leather gloves, and chunky shades.

In one moment, she strikes a pose while crouching down over a milk carton that had toppled over, making a mess.

“Don’t cry over spilled milk,” she cheekily captioned the post.

In the comments, many accused the mom of four of being tone-deaf, given the current state of the world.

“Seems kind of not cool since half of the population can’t afford these milk prices,” one user pointed out.

“Imagine being so wealthy & detached from reality, that you think posts like this are a good idea,” another echoed.

“Let’s waste some food for content yayy,” a third sarcastically wrote.

“I didn’t even understand the point of these stupid pictures. If you want people to remember you, look for good ideas. What’s stupid?” someone blasted.

“Kourtney there’s people dying,” said another, referencing the viral Kardashians moment where Kourtney reality-checks Kim for crying after losing her pricey earring in the ocean.

“Only you can afford spilled milk. Come on,” another chastised.

“I am laughing at whole meaning behind don’t cry over split milk but in all honesty I can’t afford to spill milk with the cost of groceries,” critized another, calling out Kourtney’s privilege.

Celebrity Sightings In New York City – July 22, 2024© Getty

The criticism of the wasteful post ironically comes shortly after Kourtney blasted her sister, Khloe, for not being eco-conscious during her Valentine’s Day party.

On a recent episode of The Karadashians, Kourtney, 45, facetimed with Khloe while vacationing with her husband Travis Barker in Australia.

Upon seeing Khloe’s lavish decorations, Kourtney chided the Good American founder for not being environmentally considerate.

“Oh cute, all your Valentine’s stuff. Crazy. I was gonna say, it screams ‘Bad for the planet,” she snidely remarked.

But Khloe was not in the mood for activism. “Kourtney, not now,” she sighed.

Khloe then insisted that her extravagant use of materials was only temporary. “Listen, give me one more year I’ll be over this,” she defended herself.

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