Kansas City Chiefs kicker Harrison Butker denounces Pride Month. This is a departure from previously following what he calls “woke agenda” by the team it completes corporate or team Pride Month endorsements as usual. A shockwave through the sports community.

GLAAD President Slams Harrison Butker's Homophobic, Misogynistic Remarks As 'Inaccurate, Ill-Informed'

Butker delivered his message bluntly, always ready to share his thoughts. “We refuse to endorse this woke agenda,” he said disrupting the usual Pride Month script of corporate or team endorsements, “It’s become less about actual support and more about virtue signaling. We’re here to play football, not to play politics”.
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Intolerance and insensitivity have been some of the accusations leveled against him following his comments while social media is divided with some people commending what they view as an attack on forced political correctness by others who feel that would undermine attempts towards greater inclusiveness or acceptance.
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Respecting his statement still being strong amidst heated debate around it respects further more inclusion should be real not checkboxes being ticked for peace making where he insisted again doubling down on their stand “Respect and inclusivity should be sincere, not tokenism. Our team stands for genuine full personhood support without required public showiness that now is more optics than substance”.

The ongoing tension between sports, activism and public opinion has been brought into focus again following Butker’s remarks and this means we will continue to hear about if for a while longer because it ensures that people keep talking about but it also ensures that people keeps talking about so.